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Barbershops are important. No matter what community you are a part of, plenty of people rally around the barbershop to improve their style and communicate with friends. The culture of the black barbershop is particularly vibrant and is often considered a pillar of the community.
However, if barbers want to do well, they can’t just rely on their cultural status. They need to come up with marketing ideas that are just as wonderful as their barbershop skills.
Looking to learn a bit more about barbershop marketing? You’ve come to the right place. This article will walk you through some things you should work into your marketing plan.
1. Make a Logo
We understand that there’s a culturally iconic logo for a barbershop already — the barber pole. However, a barber pole simply lets people know that you are, in fact, a barbershop — it doesn’t let you stand out from others.
The 21st-century barbershop needs its own unique logo, fit to your own style and personality. Seek out an artist who can create a great, simple logo for you, that will help distinguish you from the other barbers out there.
2. Make a Website
You might be surprised to learn that almost a quarter of all small businesses do not have a website. It’s a bit of a hassle to get one up and running well, but once you do, you’ll assert yourself head-and-shoulders above the competition.
After all, the majority of small businesses with websites are likely e-commerce sites, restaurants that deliver, etc. Barbershops are run completely in person, so the percentage of barbershops that have websites is probably significantly lower. This means that simply by creating a website you’ll assert yourself above your competition.
3. Focus on Social Media Marketing
The beauty of social media is that you don’t even have to do all the advertising yourself. Creating fun, simple, engaging posts encourages people to share them, which does the advertising for you.
Social media is a great way to interact with your customers. Make posts every week sharing updates about your business, and fill your days with “stories” to remind people that you’re always around.
Another great benefit of social media is the comment section. Answer people’s questions quickly to be known as the most reliable barber around.
4. Network
Meet local cosmeticians, hairstylists, manicurists, etc to increase your marketing. These people most likely deal with women and have a cultural significance that’s just as important as that of a barber’s.
People talk to their hairstylists, and a stylist should be able to recommend a woman, a barber for her husband, boyfriend, colleague, or friend. If you’re the person that this hairstylist knows, you’re far more likely to increase your marketing.
Understand These Marketing Ideas
As you can see, there are many creative, out-of-the-box marketing ideas you can make use of to increase your customer base as a barber. Follow these steps, and you’re far more likely to have success.
Are you thinking about a career as a barber? contact us today.
